• What are the technological evolutions that marked sports? / Quelles sont les évolutions technologiques qui ont marqué le sport ?

    Date: 2011.09.12 | Mathieu Badier | Category: General

    With the technological revolution over the past 10 years, sport has been seriously affected by evolutions. Occasional or professional athlete, what are the major technological changes that marked sports in the 21st century?

    Avec la révolution technologique dans laquelle nous avons plongé ces 10 dernières années, le sport s’est retrouvé profondément affecté par les évolutions. Du sportif occasionnel ou professionnel, quels sont les grands changements technologiques qui ont marqué le sport du 21ème siècle ? Read the rest of this entry »

  • Leading “Social Media Fanbase Penetration” is (still) not who you might think…

    Date: 2011.06.15 | Kristian Gotsch | Category: General

    In the fall of 2010 a Loyalsticity blog post introduced the concept “Social Media Fanbase Penetration” (SMFP) in an attempt to move the focus away from volumes (e.g. number of Facebook friends) and look into what proportion of a club’s actual fanbase a club connects with via social media. SMFP was introduced as an attempt to provide a better comparison measure for social media fan reach as a club like Napoli for example will never reach the same volumes as Real Madrid.

    This past week has seen numerous of new articles published (for example on the UK Sports Network and Fotebol Finance) focusing on ranking football clubs by number of Facebook friends and although newsworthy, I believe it is time to take another look at SMFP and see how clubs do in relation to their actual fan bases? Read the rest of this entry »

  • L’échange vidéo dans le sport français/ The video exchange of the French sports

    Date: 2011.05.19 | Alexandre Waquier | Category: General, Technology

    Bonjour à tous, Alex, nouveau blogger pour trends in sports, je vais m’efforcer de parler de l’innovation dans le sport, et le plus souvent en français et en anglais! Pour ce premier post, nous allons nous attarder sur l’échange vidéo dans le sport français.

    Hi Everybody, Alex, new blogman for Trend in sports, I’m going to write about sports innovation, both in english and french! For this first post, I will speak about the french sport video exchange


    Bonne lecture!

    Good reading!

    Read the rest of this entry »

  • Sports is the Medicine of tomorrow

    Date: 2011.04.04 | Sports Techie | Category: General, Social Media, Technology

    Sports is the Medicine of tomorrow

    Blessing to Japan

    The people of Japan are awakening to daylight for the first time after the devastating 8.9 magnitude earthquake last night. “Sports is the Medicine of Tomorrow” is a quote from Friday at the Global Sports Forum Barcelona that gives us all hope that it rings true for Japan. More than a thousand Japanese are dead and the Northeast part of the country lays devastated by a terrifying tsunami that will define a generation in terms of its destruction but also in its recovery. Read the rest of this entry »

  • Sports Tech Rules GSFB

    Date: 2011.04.04 | Sports Techie | Category: General, Olympics, Social Media, Technology, Women

    Sports Tech Rules GSFB

    Sports Technology rules the Global Sports Forum Barcelona (GSFB). Thanks to Sports Tech I was able to connect with the #GSFB via @sportstechieNET on Twitter. They asked me to apply for a chance to win an all-expenses paid trip to Barcelona, Spain. Five lucky bloggers would get the chance to cover this fantastic event. Alas, I was not chosen but time and experience have taught me to be a graceful loser and humble winner. Hear that Charlie Sheen! There was a silver lining though and that was the GSFB asked me to blog via Seattle, WA, USA. Here I am writing a virtual blog which I hope you will all enjoy. Read the rest of this entry »

  • Interview with Facebook´s Christian Hernandez

    Date: 2011.03.25 | Jonathan Müller | Category: Economy, Social Media, Technology


    During the Global Sports Forum I had the chance to speak to Christian Hernandez. I can say to you that it was a pleasure speaking and listening to him at the sessions of the forum. So I have to thank him for taking time and of course the guys who organized the Global Sports Forum Barcelona for giving me the opportunity to speak exclusively before the sessions to Christian. Read the rest of this entry »

  • Social Media and Facebook

    Date: 2011.03.21 | Russell Scibetti | Category: Social Media

    There were two different sessions at the conference that specifically focused on the subject of social media. The first featured Jonah Lomu, former professional rugby player from the New Zealand All Blacks, and Christian Hernandez, Head of International Business Development for Facebook.

    Read the rest of this entry »

  • FC Barcelone, més que un club

    Date: 2011.03.15 | Cédric Gründler | Category: General

    L’un des meilleurs moments du Global Sports Forum de Barcelone a eu lieu hier soir. Je ne parle pas là d’une conférence, bien que le plateau des intervenants soit de très grande qualité, mais d’une petite soirée que nous a offert l’organisation au sein du mythique Camp Nou, le stade du FC Barcelone !

    Nous avons commencé par une visite du musée du club, qui ne se contente pas de briller en football (même si le musée y consacre la plus grande partie) mais qui est sans conteste le plus grand club multi-sport au monde. Petite visite guidée en vidéo (soyez indulgents, ce sont les premières que je fais …) Read the rest of this entry »

  • Sandro Rosell and FC Barcelona

    Date: 2011.03.15 | Russell Scibetti | Category: Brands, General

    In one of the last sessions from last week’s Global Sports Forum, Sandro Rosell, the President of FC Barcelona, talked about what it means for his team to be “més que un club” (more than a club). From the few days I spent in Barcelona, there is no arguing how important Barca is to the local sports culture. Fans live and breathe with the team (it happened to be a pleasant week since they had just defeated Arsenal in a Champions League game earlier in the week).

    Here are some of the insights shared by Rosell about the culture and identity of the club:

    Read the rest of this entry »

  • Sochi 2014, Rio 2016, Barcelona 2022. Ciudades y Ciudadanía

    Date: 2011.03.13 | Lourdes Turconi | Category: Brands, Economy, Environment, General, Health, Olympics, Social Media, Society, Technology

    Sochi 2014, Rio 2016, Barcelona 2022. Los grandes acontecimientos deportivos internacionales son capaces de catalizar una serie de efectos positivos en las ciudades que los albergan. Está comprobado que contribuyen a una mejora de infraestructura a todos los niveles, desde las instalaciones propiamente deportivas hasta la red de carreteras y aeropuertos, los espacios verdes y las áreas residenciales. También suponen la activación de diversos sectores económicos y tecnológicos vinculados al evento, así como la oportunidad de posicionar a la ciudad en el tablero mundial. Read the rest of this entry »



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