Archive for the ‘General’ Category

  • What are the technological evolutions that marked sports? / Quelles sont les évolutions technologiques qui ont marqué le sport ?

    Date: 2011.09.12 | Category: General | Response: 0

    With the technological revolution over the past 10 years, sport has been seriously affected by evolutions. Occasional or professional athlete, what are the major technological changes that marked sports in the 21st century?

    Avec la révolution technologique dans laquelle nous avons plongé ces 10 dernières années, le sport s’est retrouvé profondément affecté par les évolutions. Du sportif occasionnel ou professionnel, quels sont les grands changements technologiques qui ont marqué le sport du 21ème siècle ? Read the rest of this entry »

  • Leading “Social Media Fanbase Penetration” is (still) not who you might think…

    Date: 2011.06.15 | Category: General | Response: 0

    In the fall of 2010 a Loyalsticity blog post introduced the concept “Social Media Fanbase Penetration” (SMFP) in an attempt to move the focus away from volumes (e.g. number of Facebook friends) and look into what proportion of a club’s actual fanbase a club connects with via social media. SMFP was introduced as an attempt to provide a better comparison measure for social media fan reach as a club like Napoli for example will never reach the same volumes as Real Madrid.

    This past week has seen numerous of new articles published (for example on the UK Sports Network and Fotebol Finance) focusing on ranking football clubs by number of Facebook friends and although newsworthy, I believe it is time to take another look at SMFP and see how clubs do in relation to their actual fan bases? Read the rest of this entry »

  • L’échange vidéo dans le sport français/ The video exchange of the French sports

    Date: 2011.05.19 | Category: General, Technology | Response: 0

    Bonjour à tous, Alex, nouveau blogger pour trends in sports, je vais m’efforcer de parler de l’innovation dans le sport, et le plus souvent en français et en anglais! Pour ce premier post, nous allons nous attarder sur l’échange vidéo dans le sport français.

    Hi Everybody, Alex, new blogman for Trend in sports, I’m going to write about sports innovation, both in english and french! For this first post, I will speak about the french sport video exchange

     

    Bonne lecture!

    Good reading!

    Read the rest of this entry »

  • Sports is the Medicine of tomorrow

    Date: 2011.04.04 | Category: General, Social Media, Technology | Response: 1

    Sports is the Medicine of tomorrow

    Blessing to Japan

    The people of Japan are awakening to daylight for the first time after the devastating 8.9 magnitude earthquake last night. “Sports is the Medicine of Tomorrow” is a quote from Friday at the Global Sports Forum Barcelona that gives us all hope that it rings true for Japan. More than a thousand Japanese are dead and the Northeast part of the country lays devastated by a terrifying tsunami that will define a generation in terms of its destruction but also in its recovery. Read the rest of this entry »

  • Sports Tech Rules GSFB

    Date: 2011.04.04 | Category: General, Olympics, Social Media, Technology, Women | Response: 0

    Sports Tech Rules GSFB

    Sports Technology rules the Global Sports Forum Barcelona (GSFB). Thanks to Sports Tech I was able to connect with the #GSFB via @sportstechieNET on Twitter. They asked me to apply for a chance to win an all-expenses paid trip to Barcelona, Spain. Five lucky bloggers would get the chance to cover this fantastic event. Alas, I was not chosen but time and experience have taught me to be a graceful loser and humble winner. Hear that Charlie Sheen! There was a silver lining though and that was the GSFB asked me to blog via Seattle, WA, USA. Here I am writing a virtual blog which I hope you will all enjoy. Read the rest of this entry »

  • FC Barcelone, més que un club

    Date: 2011.03.15 | Category: General | Response: 0

    L’un des meilleurs moments du Global Sports Forum de Barcelone a eu lieu hier soir. Je ne parle pas là d’une conférence, bien que le plateau des intervenants soit de très grande qualité, mais d’une petite soirée que nous a offert l’organisation au sein du mythique Camp Nou, le stade du FC Barcelone !

    Nous avons commencé par une visite du musée du club, qui ne se contente pas de briller en football (même si le musée y consacre la plus grande partie) mais qui est sans conteste le plus grand club multi-sport au monde. Petite visite guidée en vidéo (soyez indulgents, ce sont les premières que je fais …) Read the rest of this entry »

  • Sandro Rosell and FC Barcelona

    Date: 2011.03.15 | Category: Brands, General | Response: 1

    In one of the last sessions from last week’s Global Sports Forum, Sandro Rosell, the President of FC Barcelona, talked about what it means for his team to be “més que un club” (more than a club). From the few days I spent in Barcelona, there is no arguing how important Barca is to the local sports culture. Fans live and breathe with the team (it happened to be a pleasant week since they had just defeated Arsenal in a Champions League game earlier in the week).

    Here are some of the insights shared by Rosell about the culture and identity of the club:

    Read the rest of this entry »

  • Sochi 2014, Rio 2016, Barcelona 2022. Ciudades y Ciudadanía

    Date: 2011.03.13 | Category: Brands, Economy, Environment, General, Health, Olympics, Social Media, Society, Technology | Response: 0

    Sochi 2014, Rio 2016, Barcelona 2022. Los grandes acontecimientos deportivos internacionales son capaces de catalizar una serie de efectos positivos en las ciudades que los albergan. Está comprobado que contribuyen a una mejora de infraestructura a todos los niveles, desde las instalaciones propiamente deportivas hasta la red de carreteras y aeropuertos, los espacios verdes y las áreas residenciales. También suponen la activación de diversos sectores económicos y tecnológicos vinculados al evento, así como la oportunidad de posicionar a la ciudad en el tablero mundial. Read the rest of this entry »

  • Sochi 2014 – Setting new standards for event and fan engagement via social media

    Date: 2011.03.11 | Category: General | Response: 0

    Today I had the opportunity to sit in on a session at the Global Sports Forum where Dmitry Chernyshenko (President of the Organizing Committee Sochi 2014) presented the Sochi 2014 Winter Olympics Games.

    The Sochi 2014 is an impressive story with new standards for facilities, volunteer engagement, sponsorship revenue and active participation in sports. An area, where Sochi 2014 is also unique, is in the way it engages with fans. Contrary to clubs and sports overall, an event such as Sochi 2014 is a short term happening (lasting approximately 2 weeks) but that doesn’t stop Sochi 2014 from reaching out and engaging with fans beyond the actual event.

    Following the presentation I sat down with Dmitry to ask him some specific questions in relation to this matter.

    A deliberate strategy by Sochi 2014 is to embrace new media and having defined the youth of today as the target audience for the event, this certainly seems like a good fit. As Dmitry himself puts it: “Our key target audience is youth and new media is the most powerful channel to reach the youth”. Besides communicating to people via new media, Dmitry also sees great benefits in the discussions happening online. He is here not only referring to the hype about the event or positive stories, but also to any criticism that may be expressed. “Social media is fantastic for all of this and we would rather hear what people have to say up front than to realize it afterwards”.

    The recent voting by the public for the official mascots for the games is a good example of how Sochi2014 already now reaches out and engages with people– 3 years before the event! The nationwide voting in February held during a live television broadcast involved people in the event and gave everyone a chance to vote for their favorite mascot. The rest of the world could follow the event online and discuss the various candidates.

    As already mentioned, Sochi 2014 is still 3 years away, but there is no doubt that the organizing committee – and Dmitry Chernyshenko himself (@DChernyshenko) – are setting new standards when it comes to Olympic Games organization and embracing new media to engange with fans.

  • Nuevos modelos para nuevas fronteras: Li Ning, una marca global auténticamente china

    Date: 2011.03.10 | Category: Brands, General | Response: 0

    Con los gigantes del deporte al acecho del mercado asiático, los productores locales no sólo se defienden, sino que contraatacan con paciencia y creatividad.

    Si bien es cierto que Nike y Adidas se han convertido en las dos marcas deportivas con mayor share en China, juntas representan tan sólo un tercio del mercado de calzado y ropa deportiva. Li Ning, fundada en 1990 por el medallista olímpico chino que da nombre a la compañía, los sigue de cerca, con casi 8 mil tiendas y más de 900 millones de dólares por año en ingresos.

    Li Ning es además una de las primeras marcas chinas de gran consumo que intenta asegurarse una porción de los mercados americano y europeo, que actualmente representa un 2% de sus ingresos, comenzando por Estados Unidos y España.

    Si bien todos los productos del mercado son producidos en las mismas fábricas, está claro que la competencia no puede reducirse a variables calidad/precio. El desafío pasa por construir una marca global, incluso para crecer en el mercado local.

    La competencia se traslada así al campo de notoriedad internacional, donde las compañías asiáticas pierden en la lucha por el patrocinio de superestrellas y megaeventos.  Li Ning ha optado por asociar su marca a deportes referentes para China, patrocinando las selecciones nacionales de bádminton, tenis de mesa, gimnasia, buceo y tiro.  A ellos se suman equipos y deportistas de éxito internacional como Elena Isinbayeba, Baron Davis, Shaquille O’Neal, José Calderón, las selecciones española y argentina de baloncesto, o más recientemente equipos de la Liga BBVA (RCD Espanyol, RC Celta de Vigo, Málaga CF) y de la liga ACB (DKV Joventut de Badalona, Saski Baskonia Caja Laboral de Vitoria).

    Para Li Ning, proyectar la imagen de compañía global es lo que para un deportista visualizar la jugada ganadora: el primer paso para conseguirlo. Capitalizar esa imagen será el próximo reto.

    PS: En la foto, Jay Li (General Manager, Li Ning’s International Division) y yo.

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